Dr. M. Svetek is not only a researcher by profession but also by heart. She sees the role of entrepreneurship research as not just describing how entrepreneurship is practised, but critically examining it and providing evidence on whether, under what circumstances and why certain approaches work.

To connect entrepreneurship research with practice, it is vital to communicate findings in an accessible manner. Hence, this project aims to deliver accurate and trustworthy information about entrepreneurship that are relevant to entrepreneurship practice in an easily consumable format for the public. 

Topics covered include the psychology of entrepreneurship, entrepreneurial finance, entrepreneurial strategy and execution, diversity in entrepreneurship, public policy, and the impact of entrepreneurial activity on economic and societal development.